Graham Lowe is Professor Emeritus at University of Alberta, and President of The Graham Lowe Group Inc. Frank Graves is the Founder of EKOS Research Associates, and is a Fellow of the Marketing Research and Intelligence Association. Both of these authors have many years of experience studying the complexities of the Canadian labour market, including the analyses of survey and other quantitative data pertaining to the employment realities facing Canadians. The authors seem to have three objectives that they hope to achieve by disseminating this book. First, by accessing substantial numbers of detailed workplace/workforce and public opinion surveys, the authors seek to document the various ways in which the world of world is changing, and how those changes are affecting Canadian workers, individually and collectively. Second, since the net effect of those changes is negative at an aggregate level, the authors propose a set of public policy solutions that could be undertaken to respond to, or even attempt to counter, those work changes. This leads to the third, and key, objective of the authors. They state, in explicit terms, that their main goal is to “make a better working future for all Canadians” (Lowe and Graves, 2016: ix). This is a somewhat unusual admission, but it is a message that emerges consistently throughout the book. That is, the authors write the book from the perspective that there are disturbing trends affecting swaths of Canadian workers, and the authors are interested in solving/reversing the problems much more than (merely) documenting those trends. Not surprisingly, given those three objectives, the first half of the book outlines the way that the designs of jobs and types of jobs, and forms of paid work generally, have changed. Put bluntly, the situation is ominous for many Canadian workers who sense that their opportunities are shrinking and declining in quality. Many Canadians can articulate problematic aspects of the job that they hold, and of the organization in which they work. From several different angles, the authors establish that Canadians are feeling less secure, less content, and less valued by their employer than in the past, on average, when looking at aspects like work schedules, flexibility, tasks, pay, benefits, security, and the chance to train/advance. But, because of the quality of the EKOS Survey data (accumulated over 15 years) that they accessed, the authors also layer on demographic differences, individual preferences, and financial situations to explain how it is an oversimplification to categorize jobs (or other paid work opportunities) as being inherently good or bad for an average individual. Rather, the more important and complicated issue is the extent to which individuals are able to acquire and retain work opportunities that are sufficiently appealing to themselves in terms of duties, schedules, remuneration, involvement, and fit with other aspects of life. Lowe and Graves explore how certain job or organizational characteristics tend to be positive or negative for an average worker, but then “drill down” to show how combinations of job and organizational components can be desirable or undesirable to different types of individuals. For instance, job security might be less important to university-educated workers (who probably can demand and get a permanent job) compared to high school-educated workers trying to find (any) stable employment. Looked at another way, when it comes to the issue as to whether a job is desirable, it is in the eye of the beholder, and not simply to be judged by some supposedly objective criteria. The quality and depth of analysis that the authors undertake (to establish the conditions workers are facing) is highly impressive and convincing. I found the book to …