Abstracts
Abstract
What do individuals know or believe about a city place? What should city managers do in order to develop city branding or change the perceptions of individuals? These questions refer to the place reputation, a managerial concept that city managers can use to foster place attractiveness. This article provides new insights on place reputation investigating the perceptions of French people about five European metropolises: Amsterdam, Barcelona, Berlin, London, Paris. Findings shed light on four key components of place reputation (i.e. cultural heritage, economic vitality, quality of life, place personality) influenced by three key drivers (i.e. experience, formal and informal communication).
Keywords:
- Place Reputation Components,
- Place Reputation Drivers,
- Place Attractiveness,
- European Metropolises
Résumé
Qu’est-ce que les individus connaissent des métropoles ? Quel sont les rôles des managers territoriaux pour développer l’image de ces dernières ? Ces questions font référence à la réputation des territoires, concept managerial que les décideurs peuvent utiliser pour favoriser l’attractivité territoriale. Cet article apporte un éclairage nouveau sur la réputation à partir de la perception des Français concernant cinq métropoles européennes : Amsterdam, Barcelone, Berlin, Londres, Paris. Les résultats mettent en lumière quatre composantes de la réputation (i.e. patrimoine culturel, vitalité économique, qualité de vie, personnalité des territoires) influencées par trois facteurs (i.e. expérience, communication formelle et informelle).
Mots-clés :
- Composantes de la réputation des territoires,
- Facteurs de la réputation des territoires,
- Attractivité territoriale,
- Métropoles européennes
Resumen
¿Qué se sabe de las metrópolis? ¿Cómo los administradores territoriales contribuyen al desarrollo de la imagen de estas últimas? Estas preguntas se refieren a la reputación de un lugar, un concepto de administración que los responsables públicos y privados pueden utilizar para promover el atractivo de los territorios. Este artículo esclarece la reputación basándose en las percepciones de los franceses de cinco metrópolis europeas: Ámsterdam, Barcelona, Berlín, Londres, París. Los resultados destacan cuatro componentes de la reputación (patrimonio cultural, vitalidad económica, calidad de vida, personalidad territorial), influenciados por tres factores (experiencia, comunicación formal e informal).
Palabras clave:
- Componentes de la reputación de los territorios,
- Factores de la reputación de los territorios,
- Atractivo territorial,
- Metrópolis europeas
Appendices
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