Taxonomie des configurations de capacités marketing complémentaires au sein des pme

Massiéra, Philippe; Trinchera, Laura

doi:https://doi.org/10.7202/1092158ar

Agic, Emir; Cinjarevic, Merima; Emir, Kurtovic; Cicic Muris. (2016). « Strategic Marketing Patterns and Performance Implications », European Journal of Marketing, Vol. 50, N° 12, p. 2216-2248.

Google Scholar

Alexandrov, Aliosha. (2010). « Characteristics of Single-Item Measures in Likert Scale Format », Electronic Journal of Business Research Methods, Vol. 8, N° 1, p. 1-12.

Google Scholar

Alqahtani, Nasser; Uslay, Can. (2018). « Entrepreneurial Marketing and Firm Performance : Synthesis and Conceptual Development », Journal of Business Research, Vol. 113, p. 62-71.

Google Scholar

Aragón-Sánchez, Antonio; Sánchez-Marín, Gregorio. (2005). « Strategic Orientation, Management Characteristics, and Performance : A Study of Spanish SMEs », Journal of Small Business Management, Vol. 43, N° 3, p. 287-308.

Google Scholar

Armstrong, Craig E.; Katsuhiko, Shimizu. (2007). « A Review of Approaches to Empirical Research on the Resource-Based View of the Firm† », Journal of Management, Vol. 33, N° 6, p. 959-986.

Google Scholar

Baker, Ted; Nelson, Robert E. (2005). « Creating Something from Nothing : Resource Construction through Entrepreneurial Bricolage », Administrative Science Quarterly, Vol. 50, N° 3, p. 329-366.

Google Scholar

Barney, Jay B. (2014). « How Marketing Scholars Might Help Address Issues in Resource-Based Theory », Journal of the Academy of Marketing Science, Vol. 42, N° 1, p. 24-26.

Google Scholar

Becker, Jan-Michael; Rai, Arun; Ringle, Christian M.; Völckner, Franziska. (2013). « Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats », MIS Quarterly, Vol. 37, N° 3, p. 665-694.

Google Scholar

Blocker, Christopher P.; Flint, Daniel J.; Myers, Matthew B.; Slater, Stanley F. (2010). « Proactive Customer Orientation and Its Role for Creating Customer Value in Global Markets », Journal of the Academy of Marketing Science, Vol. 39, N° 2, p. 216-233.

Google Scholar

Bocconcelli, Roberta; Cioppi, Marco; Fortezza, Fulvio; Francioni, Barbara; Pagano, Alessandro; Savelli, Elisabetta; Splendiani Simone. (2016). « SMEs and Marketing : A Systematic Literature Review », International Journal of Management Reviews, Vol. 20, N° 2, p. 227-54.

Google Scholar

Bollen, Kenneth; Lennox, Richard. (1991). « Conventional Wisdom on Measurement : A Structural Equation Perspective », Psychological Bulletin, Vol. 110, N° 2, p. 305-314.

Google Scholar

Bollen, Kenneth A.; Bauldry, Shawn. (2011). « Three Cs in Measurement Models : Causal Indicators, Composite Indicators, and Covariates », Psychological Methods, Vol. 16, N° 3, p. 265-284.

Google Scholar

Brooksbank, Roger. (1991). « Defining the Small Business : A New Classification of Company Size », Entrepreneurship & Regional Development, Vol. 3, N° 1, p. 17-31.

Google Scholar

Carson, Grace; O’connor, Christina; Simmons, Geoff. (2020). « The Crucial Role of Market Intelligence in the Development of Small Business Marketing Capabilities », Journal of Small Business and Enterprise Development, Vol. 27, N° 5, p. 797-816.

Google Scholar

Catanzaro, Alexis; Messeghem, Karim; Sammut, Sylvie. (2015). « Impact of Export Support : A Conceptual Model for Export Start-Ups », Management International, Vol. 19, N° 2, p. 226-245.

Google Scholar

Chetty, Sylvie; Hunt,Colin Campbell. (2003). « Paths to Internationalisation among Small- to Medium-sized Firms », European Journal of Marketing, Vol. 37, N°5/6, p. 796-820.

Google Scholar

Cohen, Jacob. (1988). Statistical Power Analysis for the Behavioral Sciences. 2nd ed. Lawrence Erlbaum Associates, Lawrence Erlbaum Associates.

Google Scholar

Combs, James G.; Crook, T. Russell; Shook, Christopher L. (2005). « The Dimensionality of Organizational Performance and Its Implications for Strategic Management Research », Research Methodology in Strategy and Management, Vol. 2, N° 5, p. 259-286.

Google Scholar

Cortez, Roberto Mora; Johnston, Wesley J. (2018). « Needed B2B Marketing Capabilities : Insights from the USA and Emerging Latin America », International Business Review, Vol. 27, N° 3, p. 594-609.

Google Scholar

Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. (2000). « An Investigation of Marketing Practice by Firm Size », Journal of Business Venturing, Vol. 15, N° 5/6, p. 523-545.

Google Scholar

Day, George S. (1994). « The Capabilities of Market-Driven Organizations », Journal of Marketing, Vol. 58, N° 4, p. 37-52.

Google Scholar

Day, George S. (2011). « Closing the Marketing Capabilities Gap », Journal of Marketing, Vol. 75, N° 4, p. 183-195.

Google Scholar

Deacon, Jonathan H.; Pascal, Vincent J.; Schwartz, Robert G. (2007). « Entrepreneurs and Marketing : A New Look at Linguistic Interpretations », Journal of Research in Marketing and Entrepreneurship, Vol. 9, N° 1, p. 24-39.

Google Scholar

Debrulle, Jonas; Steffens, Paul; De Bock, Koen W.; De Winne, Sophie; Maes, Johan. (2020). « Configurations of Business Founder Resources, Strategy, and Environment Determining New Venture Performance », Journal of Small Business Management, p. 1-38.

Google Scholar

Desarbo, Wayne S.; Di Benedetto, C. Anthony; Song, Michael; Sinha, Indrajit. (2005). « Revisiting the Miles and Snow Strategic Framework : Uncovering Interrelationships between Strategic Types, Capabilities, Environmental Uncertainty, and Firm Performance », Strategic Management Journal, Vol. 26, N° 1, p. 47-74.

Google Scholar

Dess, Gregory : Origer, Nancy K. (1987). « Environment, Structure, and Consensus in Strategy Formulation : A Conceptual Integration », Academy of Management Review, Vol. 12, N° 2, p. 313-330.

Google Scholar

Diamantopoulos, Adamantios : Winklhofer, Heidi M. (2001). « Index Construction with Formative Indicators : An Alternative to Scale Development », Journal of Marketing Research, Vol. 38, N° 2, p. 269-277.

Google Scholar

Dickson, Peter R.; Ginter, James L. (1987). « Market Segmentation, Product Differentiation, and Marketing Strategy », Journal of Marketing, Vol. 51, N° 2, p. 1-10.

Google Scholar

Donaldson, Lex. (2001). Controversies in Contingency Theory Research. Foundations for Organizational Science, Sage Publications, 326 p.

Google Scholar

Edelman, Linda F.; Brush, Candida G.; Manolova, Tatiana. (2005). « Co-Alignment in the Resource-Performance Relationship : Strategy as Mediator », Journal of Business Venturing, Vol. 20, N° 3, p. 359-383.

Google Scholar

Fiss, Peer C (2011). « Building Better Causal Theories : A Fuzzy Set Approach to Typologies in Organization Research », Academy of Management Journal, Vol. 54, N° 2, p. 393-420.

Google Scholar

Frambach, Ruud T.; Fiss, Peer C.; Ingenbleek, Paul T.m. (2016). « How Important Is Customer Orientation for Firm Performance ? A Fuzzy Set Analysis of Orientations, Strategies, and Environments », Journal of Business Research, Vol. 69, N° 4, p. 1428-1436.

Google Scholar

Fredericks, Elisa (2005). « Infusing Flexibility into Business-to-Business Firms : A Contingency Theory and Resource-Based View Perspective and Practical Implications », Industrial Marketing Management, Vol. 34, N° 6, p. 555-565.

Google Scholar

Game, Richard; Apfelthaler, Gerhard. (2016). « Attitude and Its Role in SME Internationalisation : Why Do Firms Commit to Advanced Foreign Market Entry Modes ? », European J. of International Management, Vol. 10, N° 2, p. 221-248.

Google Scholar

Gilmore, Audrey; Carson, David. (2018). « SME Marketing : Efficiency in Practice », Small Enterprise Research, Vol. 25, N° 3, p. 213-226.

Google Scholar

Gilmore, Audrey; Mcauley, Andrew; Gallagher, Damian; Massiera Philippe; Gamble, Jordan. (2013). « Researching SME/Entrepreneurial Research : A Study of Journal of Research in Marketing and Entrepreneurship (JRME). 2000-2011 », Journal of Research in Marketing and Entrepreneurship, Vol. 15, N° 2, p. 87-100.

Google Scholar

Grewal, Rajdeep; Slotegraaf, Rebecca J. (2007). « Embeddedness of Organizational Capabilities », Decision Sciences, Vol. 38, N° 3, p. 451-488.

Google Scholar

Gupta, Anil K.; Govindarajan, Vijay. (1984). « Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation », Academy of Management Journal, Vol. 27, N° 1, p. 25-41.

Google Scholar

Hancock, Gregory R., And Ralph O. Mueller (2013). Structural Equation Modeling : A Second Course. Information Age Publishing, Inc, Information Age Publishing, Inc, 703 p.

Google Scholar

Harms, Rainer; Kraus, Sascha; Schwarz, Erich. (2009). « The Suitability of the Configuration Approach in Entrepreneurship Research », Entrepreneurship & Regional Development, Vol. 21, N° 1, p. 25-49.

Google Scholar

Heirati, Nima; O’cass, Aron; Ngongang, Dagobert. (2013). « The Contingent Value of Marketing and Social Networking Capabilities in Firm Performance », Journal of Strategic Marketing, Vol. 21, N° 1, p. 82-98.

Google Scholar

Hooley, Graham J.; Greenley, Gordon E.; Fahy, John; Cadogan, John W. (2001). « Market-Focused Resources, Competitive Positioning and Firm Performance », Journal of Marketing Management, Vol. 17, N° 5/6, p. 503-520.

Google Scholar

Hult, G. Tomas M. (2011). « Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories », Journal of the Academy of Marketing Science, Vol. 39, N° 4, p. 509-536.

Google Scholar

Ingram, Paul; Silverman, Brian S. (2002). The New Institutionalism in Strategic Management. Edited by Joel A. C. Baum,. Vol. 19. Advances in Strategic Management, Elsevier Science Ltd, 398 p.

Google Scholar

Jones, Marian V. (2001). « First Steps in Internationalisation Concepts and Evidence from a Sample of Small High-Technology Firms », Journal of International Management, Vol. 7, N° 3, p. 191-210.

Google Scholar

Kamboj, Shampy; Rahman,Zillur. (2015). « Marketing Capabilities and Firm Performance : Literature Review and Future Research Agenda », International Journal of Productivity & Performance Management, Vol. 64, N° 8, p. 1041-1067.

Google Scholar

Kotler, Philip; Levy, Sidney J. (1969). « Broadening the Concept of Marketing », Journal of Marketing, Vol. 33, N° 1, p. 10-15.

Google Scholar

Kouropalatis, Yiannis; Giudici, Alessandro; Acar, Oguz A. (2019). « Business Capabilities for Industrial Firms : A Bibliometric Analysis of Research Diffusion and Impact within and beyond Industrial Marketing Management », Industrial Marketing Management, Vol. 83, p. 8-20.

Google Scholar

Kozlenkova, Irina V.; Samaha, Stephen; Palmatier, Rober T. (2014). « Resource-Based Theory in Marketing », Journal of the Academy of Marketing Science, Vol. 42, N° 1, p. 1-21.

Google Scholar

Kraaijenbrink, Jeroen, J.-C. Spender; Groen, Aard J. (2010). « The Resource-Based View : a review and assessment of its critiques », Journal of Management, Vol. 36, N° 1, p. 349-372.

Google Scholar

Krasnikov, Alexander; Jayachandran, Satish (2008). « The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance », Journal of Marketing, Vol. 72, N° 4, p. 1-11.

Google Scholar

Lamberti, Giuseppe; Aluja, Tomas Banet; Sanchez, Gaston. (2016). « The Pathmox Approach for PLS Path Modeling Segmentation », Applied Stochastic Models in Business and Industry, Vol. 32, N° 4, p. 453-468.

Google Scholar

Leischnig, Alexander; Ivens, Björn S.; Kammerlander, Nadine. (2017). « A New Conceptual Lens for Marketing : A Configurational Perspective Based on the Business Model Concept », AMS Review, Vol. 7, N° 3/4, p. 138-153.

Google Scholar

Mackenzie, Scott B.; Podsakoff, Philip M. (2012). « Common Method Bias in Marketing : Causes, Mechanisms, and Procedural Remedies », Journal of Retailing, Vol. 88, N° 4, p. 542-555.

Google Scholar

Massiera, Philippe; Gilmore, Audrey; Sellami, Mohamed. (2018). « Marketing Illegitimacy within SMEs : Learning Triggers and Influence on Marketing Communications », Journal of Strategic Marketing, Vol. 26, N° 8, p. 688-701.

Google Scholar

Menard, Scott (2002). Applied Logistic Regression Analysis, Vol. 106, SAGE Publications, 111 p.

Google Scholar

Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley. (2011). « Marketing Capabilities : Antecedents and Implications for B2B SME Performance », Industrial Marketing Management, Vol. 40, N° 3, p. 368-375.

Google Scholar

Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; Lewis, Gemma; Sethna Zubin. (2014). « Exploring Entrepreneurial Marketing », Journal of Strategic Marketing, Vol. 23, N° 2, p. 94-111.

Google Scholar

Miles, Raymond E., Snow, Charles C. : Meyer, Alan D.; Coleman, Henry J. (1978). « Organizational Strategy, Structure, and Process », Academy of Management Review, Vol. 3, N° 3, p. 546-562.

Google Scholar

Miller, Dany (2018). « Challenging Trends in Configuration Research : Where Are the Configurations ? », Strategic Organization, Vol. 16, N° 4, p. 453-469.

Google Scholar

Misangyi, Vilmos F.; Greckhamer, Thomas; Furnari, Santi; Fiss, Peer C.; Crilly, Donal; Aguilera, Ruth V. (2016). « Embracing Causal Complexity : The Emergence of a Neo-Configurational Perspective », Journal of Management, Vol. 43, N° 1, p. 255-282.

Google Scholar

Moorman, Christine; Finch, T. Austin; Day, George S.; Boisi, Geoffrey T. (2016). « Organizing for Marketing Excellence », Journal of Marketing, Vol. 80, N° 6, p. 6-35.

Google Scholar

Morgan, Neil A. (2012). « Marketing and Business Performance », Journal of the Academy of Marketing Science, Vol. 40, N° 1, p. 102-119.

Google Scholar

Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. (2009). « Linking Marketing Capabilities with Profit Growth », International Journal of Research in Marketing, Vol. 26, N° 4, p. 284-293.

Google Scholar

Musso, Fabio; Francioni, Barbara. (2014). « International Strategy for SMEs : Criteria for Foreign Markets and Entry Modes Selection », Journal of Small Business and Enterprise Development, Vol. 21, N° 2, p. 301-312.

Google Scholar

Nagy, Gábor; Jaakkola, Matti; Koporcic, Nikolina. (2018). « Complementarity versus Substitutability of Dynamic and Operational Capabilities in B2B Firms : A Configurational Approach », Industrial Marketing Management, Vol. 9, N° 2, p. 21-36.

Google Scholar

Newbert, Scott L. (2007). « Empirical Research on the Resource-Based View of the Firm : An Assessment and Suggestions for Future Research », Strategic Management Journal, Vol. 28, N° 2, p. 121-146.

Google Scholar

O’cass, Aron; Ngongang, Dagobert. (2007). « Balancing External Adaptation and Internal Effectiveness : Achieving Better Brand Performance », Journal of Business Research, Vol. 60, N° 1, p. 11-20.

Google Scholar

O’cass, Aron; Morrish, Sussie C. (2016). « Anatomy of Entrepreneurial Marketing », Journal of Strategic Marketing, Vol. 24, N° 1, p. 2-4.

Google Scholar

O’dwyer, Michele; Gilmore, Audrey; Carson, David. (2009). « Innovative Marketing in SMEs », European Journal of Marketing, Vol. 43, N° 1/2, p. 46-61.

Google Scholar

Obadia, Claude; Vida, Irena. (2019). « Distance Psychique : Une Revue de La Littérature Sur Les Relations Export (2007-2016) », Management International, Vol. 23, N° 1, p. 138-147.

Google Scholar

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M. (2005). « The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior », Journal of Marketing, Vol. 69, N° 3, p. 49-65.

Google Scholar

Paul, Justin; Parthasarathy, Sundar; Gupta, Parul. (2017). « Exporting Challenges of SMEs : A Review and Future Research Agenda », Journal of World Business, Vol. 52, N° 3, p. 327-342.

Google Scholar

Pavlou, Paul A.; Liang, Huigang; Xue, Yajiong. (2007). « Understanding and Mitigating Uncertainty in Online Exchange Relationships : A Principal-Agent Perspective », MIS Quarterly, Vol. 31, N° 1, p. 105-136.

Google Scholar

Payne, Adrian; Frow, Pennie; Eggert, Andreas. (2017). « The Customer Value Proposition : Evolution, Development, and Application in Marketing », Journal of the Academy of Marketing Science, Vol. 45, N° 4, p. 467-489.

Google Scholar

Raju, P.s., Lonial, Subhash C.; Crum, Michael D. (2011). « Market Orientation in the Context of SMEs : A Conceptual Framework », Journal of Business Research, Vol. 64, N° 12, p. 1320-1326.

Google Scholar

Revelle, William (2018). « Using the Psych Package to Generate and Test Structural Models », p. 52.

Google Scholar

Sanchez, Gaston (2013). « PLS Path Modeling with R », Berkeley : Trowchez Editions, Vol. 383.

Google Scholar

Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; Lehmann, Sebastian. (2018). « The Use of Sampling Methods in Advertising Research : A Gap between Theory and Practice », International Journal of Advertising, Vol. 37, N° 4, p. 650-663.

Google Scholar

Short, Jeremy C.; Payne, G. Tyge; Ketchen, David J. (2008). « Research on Organizational Configurations : Past Accomplishments and Future Challenges », Journal of Management, Vol. 34, N° 6, p. 1053-1079.

Google Scholar

Sirmon, David G.; Hitt, Michael A. (2009). « Contingencies within Dynamic Managerial Capabilities : Interdependent Effects of Resource Investment and Deployment on Firm Performance », Strategic Management Journal, Vol. 30, N° 13, p. 1375-1394.

Google Scholar

Sirmon, David G.; Hitt, Michael A.; Ireland, Duane R.; Gilbert, Brett Anitra. (2011). « Resource Orchestration to Create Competitive Advantage : Breadth, Depth, and Life Cycle Effects », Journal of Management, Vol. 37, N° 5, p. 1390-1412.

Google Scholar

Siu, Wai-Sum; Kirby, David A. (1998). « Approaches to Small Firm Marketing : A Critique », European Journal of Marketing, Vol. 32, N° 1/2, p. 40-60.

Google Scholar

Sok, Phyra; O’cass, Aron. (2011). « Achieving Superior Innovation-Based Performance Outcomes in SMEs through Innovation Resource-Capability Complementarity », Industrial Marketing Management, Vol. 40, N° 8, p. 1285-1293.

Google Scholar

Steffens, Paul; Davidsson, Per; Fitzsimmons, Jason. (2009). « Performance Configurations Over Time : Implications for Growth- and Profit-Oriented Strategies », Entrepreneurship Theory and Practice, Vol. 33, N° 1, p. 125-48.

Google Scholar

Core, Team R. (2015). « R : A Language and Environment for Statistical Computing », Vol. 3, p. 2.

Google Scholar

Teece, David J. (2010). « Business Models, Business Strategy and Innovation », Long Range Planning, Vol. 43, N° 2/3, p. 172-194.

Google Scholar

Theodosiou, Marios; Kehagias, John; Katsikea, Evangelia. (2012). « Strategic Orientations, Marketing Capabilities and Firm Performance : An Empirical Investigation in the Context of Frontline Managers in Service Organizations », Industrial Marketing Management, Vol. 41, N° 7, p. 1058-1070.

Google Scholar

Theoharakis, Vasilis; Hooley, Graham. (2003). « Organizational resources enabling service responsiveness : Evidence from Greece », Industrial Marketing Management, Vol. 32, N° 8, p. 695-702.

Google Scholar

Trinchera, Laura; Marie, Nicolas; Marcoulides, George A. (2018). « A Distribution Free Interval Estimate for Coefficient Alpha », Structural Equation Modeling : A Multidisciplinary Journal, Vol. 52, N° 6, p. 876-887.

Google Scholar

Venkatraman, N Venkat. (1989). « The Concept of Fit in Strategy Research : Toward Verbal and Statistical Correspondence », Academy of Management Review, Vol. 14, N° 3, p. 423-444.

Google Scholar

Webster, Frederick E. Jr. (2005). « A Perspective on the EVolution of Marketing Management », Journal of Public Policy & Marketing, Vol. 24, N° 1, p. 121-126.

Google Scholar

Taxonomie des configurations de capacités marketing complémentaires au sein des pmeTaxonomy of complementary marketing capabilities configurations in smesTaxonomía de las configuraciones de las capacidades complementarias de marketing en las pymes[Notice]

Résumé

Abstract

Resumen

Bibliographie

Résumés

Résumé

Abstract

Resumen

Parties annexes

Bibliographie

Parties annexes

Parties annexes

Outils de citation

Citer cet article

Exporter la notice de cet article