Résumés
Abstract
This article analyzes the potential of industrial development in Africa. Starting with the observation that the domestic demand in Africa is mainly oriented towards entry-level products, we explore the advantages of an industrialization strategy aimed at manufacturing these products. After identifying the determinants of specialization in entry-level products, we find that these product lines can play a fundamental role in the industrialization of Africa. It should also be noted that studies on entry-level products in Africa are quite rare; this study therefore opens up avenues for future research.
Keywords:
- Specialization,
- Diversification,
- Entry-level products,
- Marketing,
- BoP,
- Tobit model
Résumé
Cet article analyse le potentiel de développement industriel en Afrique. Partant du constat que la demande intérieure africaine étant principalement orientée vers les produits d’entrée de gamme, nous explorons les avantages d’une stratégie d’industrialisation visant la fabrication de ces produits. Après identification des déterminants de la spécialisation dans les produits d’entrée de gamme, nous trouvons que ces gammes de produits peuvent jouer un rôle fondamental dans l’industrialisation de l’Afrique. Il convient de noter également que les études sur les produits d'entrée de gamme en Afrique sont assez rares; cette étude ouvre donc des pistes pour la recherche future.
Mots-clés :
- Spécialisation,
- Diversification,
- Produits d’entrée de gamme,
- Marketing,
- BoP,
- Modèle Tobit
Resumen
Este artículo analiza el potencial para el desarrollo industrial en África. Partiendo de la observación de que la demanda interna africana está principalmente orientada a productos básicos, exploramos las ventajas de una estrategia de industrialización orientada a la fabricación de estos productos. Después de identificar los factores determinantes de la especialización en productos básicos, encontramos que estas líneas de productos pueden desempeñar un papel fundamental en la industrialización de África. También se debe tener en cuenta que los estudios sobre productos básicos en África son bastante raros; Por lo tanto, este estudio abre vías para futuras investigaciones.
Palabras clave:
- Especialización,
- Diversificación,
- Productos básicos,
- Marketing,
- BoP,
- Modelo Tobit
Parties annexes
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