Abstracts
Abstract
There has been a proliferation in recent years of bilingual inflight magazines in the Greater China region, which indirectly serve the leisure industry, providing readers on and off airplanes with non-specialist information of an entertaining nature. This paper is a preliminary study of bilingual magazines published in Hong Kong, Mainland China and Taiwan, in which attention will be paid to: (a) the stages of production, (b) their translation strategies and (c) their modes of presentation. Two questions interest us most. First, what are the specific means whereby the effects of these multi-modal texts are achieved? The second question concerns the mechanics of operation in bilingual magazine publishing. This research will show the complex interaction of several parties as well as the blending of different modes of translating in the production of bilingual inflight magazines. Our findings should help researchers and practitioners in the field understand translation production in a different context from those to which they have been accustomed.
Keywords:
- adaptation,
- adaptive translation,
- collaborative translation,
- multimodal translation,
- bilingual inflight magazine
Résumé
Ces dernières années, ont proliféré, dans toute la Chine, les magazines de bord bilingues, qui profitent indirectement à l’industrie des loisirs tout en fournissant aux lecteurs en vol ou au sol des informations générales de nature distrayante. Le présent article fait état d’une étude préliminaire portant sur les magazines bilingues édités à Hong Kong, en Chine continentale et à Taiwan, et qui s’est penchée sur trois aspects spécifiques : les étapes de la production, les stratégies de traduction et les modes de présentation. Deux questions nous intéressent particulièrement. La première concerne les moyens spécifiques grâce auxquels les effets de ces textes multimodaux sont obtenus. La deuxième s’attache aux mécanismes d’opération de la publication de magazines bilingues. Le travail réalisé souligne l’interaction complexe entre les différentes parties, ainsi que la combinaison de différents modes de traduction dans la production des magazines bilingues de bord. Nos conclusions devraient aider les chercheurs et les professionnels à mieux comprendre une pratique de la traduction distincte de celle à laquelle ils sont accoutumés.
Mots-clés :
- adaptation,
- traduction adaptative,
- traduction collaborative,
- traduction multimodale,
- magazines bilingues de bord
Appendices
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